Turn your partners
into a growth engine.
Run AI-powered, co-branded campaigns on every channel for every partner, all year round, route every lead to the right one, and see the return on every euro of MDF.
or book a demo · see how it works
AI content
for every partner, in 5 languages
All channels
paid and organic
€ → ROI
every euro traced
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Most partner programmes are built. Partners are signed, the portal is live, the content is there. But only a few partners actually create demand, follow up leads and drive revenue. Most value is lost between ready and active. That is the gap we close.
Where partner marketing breaks, and what we do about it.
If you are the vendor
01Strategy ends in a deck
Plans are made, but nobody owns the next step per partner, so nothing changes in the market.
How we solve itOwners, gates and a next action per partner segment, followed up every week.
02Assets delivered, never used
Content sits in a portal waiting to be downloaded. Most partners never open it.
How we solve itCampaigns run for the partner: page, ads and emails ready in their name.
03MDF without proof
Funds go out, but nobody can show what they delivered.
How we solve itEvery euro is allocated in the platform and traced to delivered spend and revenue.
04Leads disappear after hand-off
Leads are forwarded, never answered and never reported back.
How we solve itRouting with an answer deadline, reminders and a way back to you.
05Activity reported, not revenue
Reports show clicks and downloads, not pipeline or recurring revenue.
How we solve itOne formula for everyone: revenue won divided by spend delivered.
If you are the partner
06No marketing capacity
Partners are sellers and engineers, not marketers.
How we solve itWe run the campaigns; the partner only follows up the leads.
07Too small to advertise well
A local budget buys little reach and even less expertise.
How we solve itCampaigns co-funded with MDF and run by our specialists.
08Generic content
Global material does not fit their market or language.
How we solve itEvery campaign in the partner’s name, language and region.
09Funds that are hard to claim
Forms, invoices and weeks of waiting for approval.
How we solve itOrder in the marketplace: the vendor’s share is applied at once. No claims.
10Unclear what pays off
Spend goes out, but which euro brought the customer?
How we solve itTheir own results per campaign, from lead to won deal.
Partner growth = focus × ability × rhythm.
If one factor is missing, the engine slows down. More content never makes up for unclear economics or missing follow-up.
Focus
A clear market role, value proposition and route to revenue for every partner segment.
Ability
The content, campaigns, tools and capacity to execute, without asking the partner for effort.
Rhythm
Consistent activation, measurement and improvement, every week, month and quarter.
Every campaign. Every partner.
Every channel.
Conversion-driven campaigns, automatically co-branded for every partner, live on every channel and tracked all the way to revenue.
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1
High-performing campaigns
Built to convert, on what already performs. You approve once.
↑ Built to convert · approved once -
2
Co-branded automatically
Every partner’s name, logo, language and area. No work for them.
Example with fictitious data -
3
Traffic in, revenue out
Every channel drives traffic. Our platform turns the leads into pipeline and revenue.
Ads drive traffic ↓
Visits12,400Leads, routed and followed up318Pipeline€ 1.2MRevenue won€ 412kManaged in the platform · example data
Content for every partner,
created by AI in minutes.
AI writes pages, ads, emails and posts from your approved strategy, in every language. That is how one team scales to hundreds of partners without losing control.
Your approved foundation
- Ideal customersSegments and buying roles
- MessagingPains, gains and promise per role
- Claims and proofOnly what you approved, with source
- Market insightCompetitors, reviews and search demand
AI drafts
× every partner · × 5 languages
Minutes, not weeks
Drafts for a whole campaign in one go, for every partnerEvery line traced
Each text shows the approved claim or message it came fromNever off-brand
Unapproved claims and placeholders can never go liveYou stay in control
A person reads and approves before anything is published
Spend MDF on campaigns that work, not on claims.
Partners don't fill in claim forms. They choose a ready campaign. The platform applies your share, checks the budget, and the partner pays the rest by card.
- 1You set the budgetPer programme, market and partner tier
- 2Partners choose a campaignReady-made, in their name, price upfront
- 3The split is automaticYour share from MDF, theirs by card, budget checked first
- 4We run it and track itSpend delivered per partner, extended until the budget is used
Every click. Every lead.
Every euro.
Every channel lands on the partner’s own page, every lead reaches the right partner, and every euro of MDF is traced to revenue.
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1
Lands on the partner’s page
Every channel, one co-branded page per partner
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2
Reaches the right partner
With a deadline, reminders and the outcome reported back
New lead · demo requestTo Partner AmsterdamAccepted in 38 minMeeting bookedIn the partner’s calendarThursday 10:30Deal closedReported by the partnerWon € 18,400 -
3
Traced to ROI and MDF
Revenue won against spend actually delivered
6.2×
return on spend
Revenue won€ 412kSpend delivered€ 66kMDF used55%
Example data · per partner, channel and country · one formula: revenue won ÷ spend delivered
Fifteen modules. Switch on what your programme needs.
What you say, and to whom
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Foundation & AI content
Ideal customers, messaging per role and the claims you approved. Every page, ad and email is written from it.
Foundation & AI content -
Market intelligence
Competitors' ads, reviews and pages, search demand and market size, turned into a quarterly proposal and deck.
Market intelligence
Every partner visible, on every channel
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Co-branded partner pages
A landing page per partner on your own site: its logo, team, reviews, a form and a booking button. One change, every page.
Co-branded partner pages -
Campaign marketplace & MDF
Partners order ready campaigns. Their tier sets your share, budgets per market hold, and the partner pays its part by card.
Campaign marketplace & MDF -
Local paid media
Google and Microsoft search, Meta and LinkedIn: your template, each partner's branding and area, video and carousel included.
Local paid media -
Email nurture
Ready-made email series a partner starts in one click, from its own sender name. You decide what it may rewrite.
Email nurture -
Social selling
Posts and six-week plans for the team's own LinkedIn profiles and the partner's company pages, every click measured.
Social selling -
Outreach & ABM
Sequences over email, LinkedIn and WhatsApp from the person's own accounts, replies read and turned into leads.
Outreach & ABM
Interest into customers
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Leads & routing
Every lead to the right partner, a deadline to answer, reminders, and a way back to you when nobody takes it.
Leads & routing -
Meetings & appointments
Buyers book a demo, call or visit straight into the partner's own calendar, and the booking is a lead.
Meetings & appointments -
Account identification
Which companies view the partner pages or your site, whether they fit your ideal customer, and a morning email to the partner.
Account identification -
CRM sync
Leads into your own HubSpot, Salesforce or Dynamics 365, and the stage and outcome back again.
CRM sync
Partners that start, and keep going
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Partner toolkit
Brand material, co-branded one-pagers and banners and a quote calculator, imported from Highspot, Seismic or Showpad.
Partner toolkit -
Partner engagement
Onboarding one step at a time, a partner scorecard, training in lead follow-up and lead alerts on WhatsApp.
Partner engagement
What every euro did
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Reporting, ROI & MDF
Revenue won against spend actually delivered, per partner, channel and country, and monthly decks in your own template.
Reporting, ROI & MDF
See every partner,
every lead, every euro.
Screens with example data
Revenue won against spend delivered.
Not clicks or impressions: the revenue your partners closed, against what the ad platforms actually spent. Per partner, channel and country, in your own monthly deck.
Every lead, its partner and its clock.
Where each lead came from, who has it, whether it was answered in time and how it ended. Leads nobody took are on top, for you to route again.
Technology provides scale.
Our team creates adoption.
The platform is the engine; our strategists are the brain and the key to success. They connect partner strategy, activation and revenue operations into one system, and run it with you.
1
Ecosystem insight
Find where growth is blocked
2
Programme design
Clarify value, roles and economics
3
Partner readiness
Build capability and commitment
4
Activation
Launch paid and organic motions
5
Revenue operations
Learn, improve and scale
↻ Measure → learn → improve → scale
Start focused. Prove value. Scale with confidence.
One market, one commercial motion and a focused partner cohort, with enough evidence for a scale decision after one quarter.
Weeks 1–2
Diagnose
Readiness, evidence and growth leaks
Weeks 3–4
Design
Motion, segment, proposition and KPI plan
Weeks 5–8
Activate
Content, channels, partners and routing live
Weeks 9–13
Prove
Optimise, assess economics, decide scale
Weekly
Execution and blockers
Fortnightly
Hypotheses and performance
Monthly
Business decisions and scale
Specialists in software and manufacturing.
The operating discipline is the same. Partner economics and revenue motions are not.
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B2B software
Resellers, MSPs, SIs and ISVs
- Co-sell and marketplaces
- Deal registration and adoption
- ARR, expansion and retention
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Manufacturing
Distributors, dealers and installers
- MDF, co-op and local demand
- Territory, product and service
- Leads, orders and sell-through
Shaped by real global partner programmes.
The repeatable pattern: central control, local relevance, low partner effort and closed-loop measurement. [Client names after approval]
Every answer to your questions
How is this different from a PRM?
A PRM manages partners. This platform does the marketing for them, runs the media, routes the leads and proves what came of it, and our team runs it with you. It works beside your PRM.
Do our partners pay for the platform?
No. Pages, email series, social posts and outreach are free for partners. They pay only their share of a campaign they order.
Does it work with our website and CRM?
Partner pages are written to your WordPress site. Leads sync to HubSpot, Salesforce or Dynamics 365, or to any system through a signed webhook.
Which countries and languages?
Pages, ads and emails in English, Dutch, German, French and Spanish. Every partner gets its own language, currency and VAT rate.
What about privacy and GDPR?
Each client's data is kept apart in the database. Consent is recorded per lead, an opt-out holds per partner, and every account can sign in with two-step verification.
How do we start?
With a Partner Growth Readiness Diagnostic: a score on five dimensions, the main growth leak, a pilot recommendation and a business case with a 90-day plan.
Find the constraint
blocking partner growth.
Readiness score
Five dimensions, evidence and maturity
Growth leak map
Where the journey loses value
Pilot recommendation
Market, motion, cohort and channels
Business case
KPIs, owners, investment, 90-day plan