partnermarketing.io

Platform · Foundation

One approved story
behind every campaign.

Ideal customers, messaging per buyer role and the claims you can prove, agreed once and used by every page, ad and email.

See it in a demo

Messaging grid per segment and buying role
Example with fictitious data
Pains and gains

Where we add value

The pain today: Every partner tells a different story

The value we add: One approved foundation per product line

The pain today: Claims nobody approved end up in ads

The value we add: A register of claims with source and expiry

The pain today: Messaging lives in a deck nobody opens

The value we add: Messaging per segment, role and language

The pain today: Content starts from scratch every time

The value we add: Every campaign written from it

From click to deal

Where this module fits, from click to deal.

Every module plays its part in the same journey. This is where Foundation & messaging adds value.

  1. This module 1Click

    Ads and posts drive traffic

    Search, social, email and outreach, in the partner’s area

  2. This module 2Page

    Lands on the partner’s page

    PARTNER AMSTERDAM
    ★ 4.8 · Partner AmsterdamContact

    Co-branded, with reviews, a form and booking

  3. 3Lead

    Routed to the right partner

    Demo request→ Partner AmsterdamAccepted in 38 min

    Alert by email and WhatsApp, with a deadline

  4. 4Follow-up

    The partner follows up

    Meeting bookedReminders and nurture until it closesIn progress

    Nobody forgets a lead; you see every stage

  5. 5Deal

    Won, and counted

    Won € 18,400Reported by Partner AmsterdamIn your ROI and pipeline

    Revenue against spend, per partner and channel

Example partner and figures

How it works

Three steps.

  1. 1

    Workshop

    We map segments, buying roles, pains and gains with you.

  2. 2

    Approve

    You approve the messaging and the claims, with their source.

  3. 3

    Use everywhere

    Pages, ads, emails and AI drafts use only what you approved.

Approved claims with status, source and expiry date
Example with fictitious data

Approved claims with status, source and expiry date

What’s in it
  • Ideal customer segmentsWho to target, by industry, size and country
  • Messaging matrixPains, gains and promise per buying role
  • Briefing canvasOne canvas per product line
  • Claims registerApproved by you, with source and expiry
  • Approval gateNothing launches before it is approved
  • Change trackingA change sends content back for review
What you measure

  • Approved segments

    Ready to target

  • Messaging rows

    Per role and language

  • Usable claims

    Approved and not expired

  • Gate 1

    Foundation approved before launch

Works together with

See foundation & messaging with your own partners.

Book a demo