partnermarketing.io
For B2B software vendors

Grow ARR through every
reseller, MSP and SI.

Your partners sell the licence. We help them create demand, expand accounts and register more deals, with campaigns in their name on every channel.

Built for

  • Resellers
  • MSPs
  • Systems integrators
  • ISVs
  • Distributors
  • Cloud marketplaces
kelvara.com/partners/partner-amsterdam
YOUR BRANDPARTNER AMSTERDAMYour licences, sold by a partner near you
★ 4.8 on Google · 126 reviews
Request a demoBook a meeting
BRANDPARTNER AMSTERDAMYour licences, sold by a partner near you
BRANDPARTNER AMSTERDAMYour licences, sold by a partner near you
BRANDPARTNER AMSTERDAMYour licences, sold by a partner near you
New lead · Demo request, 50 seatsRouted to Partner Amsterdam · accepted in 38 min
Pains and gains

Why software partners stall after onboarding.

The pains we hear in this industry, and the value we add.

The pain today: Certified, but not selling

Partners pass the training, then wait for the vendor to send leads.

The value we add: Always-on campaigns per partner, so their pipeline does not depend on yours.

The pain today: Licence sold, expansion missed

Partners close the first deal and never return to the installed base.

The value we add: Cross-sell and renewal series to each partner’s own customers.

The pain today: Deal registration without demand

The portal is ready for deals, but there are none to register.

The value we add: Leads routed to the partner, followed up and visible as partner-sourced pipeline.

The pain today: Partner-sourced revenue invisible

You cannot tell which partner activity created which ARR.

The value we add: Leads and outcomes synced to your CRM, ARR reported per partner and channel.

From click to deal

From click to deal, for every partner.

This is the journey we run for every partner in your network, end to end.

  1. 1Click

    Ads and posts drive traffic

    Search, social, email and outreach, in the partner’s area

  2. 2Page

    Lands on the partner’s page

    PARTNER AMSTERDAM
    ★ 4.8 · Partner AmsterdamContact

    Co-branded, with reviews, a form and booking

  3. 3Lead

    Routed to the right partner

    Demo request, 50 seats→ Partner AmsterdamAccepted in 38 min

    Alert by email and WhatsApp, with a deadline

  4. 4Follow-up

    The partner follows up

    Demo on ThursdayReminders and nurture until it closesIn progress

    Nobody forgets a lead; you see every stage

  5. 5Deal

    Won, and counted

    Won € 24,000 ARRReported by Partner AmsterdamIn your ROI and pipeline

    Revenue against spend, per partner and channel

Example partner and figures

What we run

Campaigns that create partner-sourced pipeline.

  • Partner pages with demo booking

    Co-branded pages with a trial request or a meeting straight in the partner rep’s calendar.

  • LinkedIn ABM per partner

    Target accounts in each partner’s territory, with ads and personal posts from their reps.

  • Search for category demand

    Google and Microsoft campaigns on your category terms, landing on the partner’s page.

  • Nurture to the installed base

    Cross-sell, upgrade and renewal emails from the partner’s own name.

  • Outreach from partner reps

    Email and LinkedIn sequences from their own accounts, replies turned into leads.

  • MDF on campaigns, not claims

    Partners order campaigns; your share is applied at once by tier.

What we measure

Pipeline and ARR, not clicks.

  • Partner-sourced pipeline

    Opportunities created by partner campaigns

  • Partner-influenced deals

    Deals where partner activity played a part

  • ARR and expansion

    Revenue won, upsell and renewal per partner

  • Active partners

    Partners creating demand this quarter
Proof in market

  • 12

    languages in one software campaign engine across APAC, AMER and EMEA

  • € 107

    cost per unique lead, against € 250 expected, in a Benelux pilot

[Client names after approval]

Where does your partner programme leak ARR?

Request the diagnostic