For distributors and wholesalers

Help every reseller you supply
grow its business, and yours.

You sit between brands and resellers. We let you run partner marketing for your reseller base, with vendor MDF, and prove what it delivered.

Built for

  • Resellers
  • Retailers
  • Installers
  • Integrators
  • Webshops
  • Brands you represent
kelvara.com/partners/reseller-north
YOUR BRANDRESELLER GHENTYour brands, sold by your resellers
★ 4.8 on Google · 126 reviews
Request a demoBook a meeting
BRANDRESELLER GHENTYour brands, sold by your resellers
BRANDRESELLER GHENTYour brands, sold by your resellers
BRANDRESELLER GHENTYour brands, sold by your resellers
New lead · Reseller enquiryRouted to Reseller Ghent · accepted in 38 min
Pains and gains

Why distribution marketing is hard to prove.

The pains we hear in this industry, and the value we add.

The pain today: Vendor MDF, manual work

Funds from many brands, each with its own rules.

The value we add: One marketplace with budgets per brand, programme and tier.

The pain today: Resellers lack marketing

Your customers sell, they don’t market.

The value we add: Campaigns run for them, in their name.

The pain today: Proof for the brands

Brands ask what their funds delivered.

The value we add: Spend and results per brand, reseller and campaign.

The pain today: Leads without an owner

Enquiries end up nowhere.

The value we add: Routing to the right reseller with deadlines.

From click to deal

From click to deal, for every partner.

This is the journey we run for every reseller in your network, end to end.

  1. 1Click

    Ads and posts drive traffic

    Search, social, email and outreach, in the partner’s area

  2. 2Page

    Lands on the partner’s page

    RESELLER GHENT
    ★ 4.8 · Reseller GhentContact

    Co-branded, with reviews, a form and booking

  3. 3Lead

    Routed to the right partner

    Reseller enquiry→ Reseller GhentAccepted in 38 min

    Alert by email and WhatsApp, with a deadline

  4. 4Follow-up

    The partner follows up

    Account meetingReminders and nurture until it closesIn progress

    Nobody forgets a lead; you see every stage

  5. 5Deal

    Won, and counted

    Won € 38,000Reported by Reseller GhentIn your ROI and pipeline

    Revenue against spend, per partner and channel

Example partner and figures

What we run

Partner marketing as a service to your resellers.

  • Reseller pages

    Co-branded pages per reseller and brand.

  • Local paid media

    Search and social per reseller area.

  • Email nurture

    Brand series from the reseller’s name.

  • LinkedIn for B2B resellers

    Decision makers in their market.

  • MDF marketplace per brand

    Shares by brand and tier.

  • Reporting per brand

    Return on every brand’s funds.

What we measure

Results per brand, reseller and campaign.

  • Active resellers

    Running campaigns
  • Leads per reseller

    Routed and answered
  • MDF used per brand

    Budget versus delivered
  • Revenue won

    Reported per brand
Proof in market
  • € 107

    cost per unique lead, against € 250 expected, in a Benelux pilot

[Client names after approval]

How much vendor MDF could you turn into growth?

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