partnermarketing.io
For cybersecurity vendors

Make every MSSP and reseller
your security sales force.

Security is bought on trust. We put your partners in front of the right buyers with campaigns in their name, proof from your research and every lead followed up.

Built for

  • MSSPs
  • Value-added resellers
  • MSPs
  • Systems integrators
  • Distributors
  • Marketplaces
kelvara.com/partners/securenet
YOUR BRANDPARTNER AMSTERDAMStop breaches before they start
★ 4.8 on Google · 126 reviews
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BRANDPARTNER AMSTERDAMStop breaches before they start
BRANDPARTNER AMSTERDAMStop breaches before they start
BRANDPARTNER AMSTERDAMStop breaches before they start
New lead · Security assessmentRouted to Partner Amsterdam · accepted in 38 min
Pains and gains

Why security partners stay reactive.

The pains we hear in this industry, and the value we add.

The pain today: Partners wait for renewals

Most partner revenue comes from renewals, not new logos.

The value we add: Always-on demand campaigns for new accounts in each partner’s territory.

The pain today: Complex message, generic content

Threat research and product depth get lost in partner material.

The value we add: Approved claims and messaging per buyer role, turned into partner-ready campaigns.

The pain today: Long cycles, lost leads

Interest from a CISO goes cold before a partner follows up.

The value we add: Routing with deadlines, nurture until the meeting, outcome back to you.

The pain today: No view of partner-sourced ARR

You cannot see which partner activity created which deal.

The value we add: Leads and stages synced with your CRM, ARR per partner.

From click to deal

From click to deal, for every partner.

This is the journey we run for every partner in your network, end to end.

  1. 1Click

    Ads and posts drive traffic

    Search, social, email and outreach, in the partner’s area

  2. 2Page

    Lands on the partner’s page

    PARTNER AMSTERDAM
    ★ 4.8 · Partner AmsterdamContact

    Co-branded, with reviews, a form and booking

  3. 3Lead

    Routed to the right partner

    Security assessment→ Partner AmsterdamAccepted in 38 min

    Alert by email and WhatsApp, with a deadline

  4. 4Follow-up

    The partner follows up

    Assessment call bookedReminders and nurture until it closesIn progress

    Nobody forgets a lead; you see every stage

  5. 5Deal

    Won, and counted

    Won € 36,000 ARRReported by Partner AmsterdamIn your ROI and pipeline

    Revenue against spend, per partner and channel

Example partner and figures

What we run

Campaigns that open security conversations.

  • LinkedIn ABM by role

    CISOs, IT managers and boards in each partner’s accounts.

  • Search on threats and categories

    Google and Microsoft on the terms buyers search after an incident.

  • Assessment and webinar pages

    Co-branded pages with a free assessment or event sign-up.

  • Nurture with research

    Email series built on your reports, from the partner’s name.

  • Partner rep outreach

    Email and LinkedIn sequences from their own accounts.

  • MDF on campaigns

    Your share applied by tier, no claims.

What we measure

Pipeline and new logos, per partner.

  • Partner-sourced pipeline

    Opportunities from partner campaigns

  • New logos

    First deals per partner

  • ARR and expansion

    Won, upsell and renewal

  • Active partners

    Creating demand this quarter
Proof in market

  • 12

    languages in one software campaign engine across APAC, AMER and EMEA

  • € 107

    cost per unique lead, against € 250 expected, in a Benelux pilot

[Client names after approval]

Which of your security partners create demand?

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