partnermarketing.io
For cloud and SaaS vendors

Turn resellers and MSPs into
a recurring growth channel.

Your partners bundle, resell and run your cloud. We help them win new subscriptions, expand seats and keep customers, with campaigns in their name.

Built for

  • MSPs
  • Cloud resellers
  • Consultancies
  • Systems integrators
  • Distributors
  • Cloud marketplaces
kelvara.com/partners/cloudworks
YOUR BRANDPARTNER ROTTERDAMMove to the cloud in weeks, not months
★ 4.8 on Google · 126 reviews
Request a demoBook a meeting
BRANDPARTNER ROTTERDAMMove to the cloud in weeks, not months
BRANDPARTNER ROTTERDAMMove to the cloud in weeks, not months
BRANDPARTNER ROTTERDAMMove to the cloud in weeks, not months
New lead · Trial requestRouted to Partner Rotterdam · accepted in 38 min
Pains and gains

Why SaaS partners stop at the first deal.

The pains we hear in this industry, and the value we add.

The pain today: Transactional partners

Partners resell when asked, but never create demand.

The value we add: Always-on campaigns per partner, from trial to subscription.

The pain today: Seats sold, not expanded

Accounts stay at the first licence count.

The value we add: Expansion and adoption series to each partner’s customer base.

The pain today: Marketplace deals invisible

Co-sell and marketplace deals are hard to attribute.

The value we add: Leads and outcomes per partner, synced with your CRM.

The pain today: Churn noticed too late

Partners hear about cancellations at renewal.

The value we add: Nurture and check-ins that keep customers engaged.

From click to deal

From click to deal, for every partner.

This is the journey we run for every partner in your network, end to end.

  1. 1Click

    Ads and posts drive traffic

    Search, social, email and outreach, in the partner’s area

  2. 2Page

    Lands on the partner’s page

    PARTNER ROTTERDAM
    ★ 4.8 · Partner RotterdamContact

    Co-branded, with reviews, a form and booking

  3. 3Lead

    Routed to the right partner

    Trial request→ Partner RotterdamAccepted in 38 min

    Alert by email and WhatsApp, with a deadline

  4. 4Follow-up

    The partner follows up

    Onboarding callReminders and nurture until it closesIn progress

    Nobody forgets a lead; you see every stage

  5. 5Deal

    Won, and counted

    Won € 18,000 ARRReported by Partner RotterdamIn your ROI and pipeline

    Revenue against spend, per partner and channel

Example partner and figures

What we run

Campaigns for subscriptions, seats and retention.

  • Trial and demo pages

    Co-branded pages with trial request or meeting booking.

  • Search and LinkedIn

    Category terms and buyer roles in each partner’s market.

  • Adoption nurture

    Onboarding and upsell emails from the partner.

  • Social selling

    Posts for the partner team’s own LinkedIn profiles.

  • Partner outreach

    Sequences to target accounts, replies into leads.

  • MDF on campaigns

    Co-funded by tier, settled automatically.

What we measure

Subscriptions, seats and ARR, per partner.

  • New subscriptions

    Won by partner campaigns

  • Seat expansion

    Upsell in the installed base

  • ARR

    Recurring revenue per partner

  • Active partners

    Creating demand this quarter
Proof in market

  • 12

    languages in one software campaign engine across APAC, AMER and EMEA

  • € 107

    cost per unique lead, against € 250 expected, in a Benelux pilot

[Client names after approval]

How much ARR could your partners add this year?

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